The Prize for Owning Web3 Distribution Is Enormous. Here’s Why It Won’t Go to Big Tech

Telegram’s strategic pivot allows its app developers to align their revenue models with the long-term growth of the Web3 ecosystem. By providing critical distribution, a wallet, infrastructure and support services, they can continue to generate substantial revenue while contributing to the broader goal of a decentralized internet. This symbiotic relationship benefits both the TON blockchain and Telegram, creating a more sustainable and inclusive digital economy. Telegram has always been on the fringe of Big Tech, successfully scaling a user-focused messaging app amidst heavy competition and following an unorthodox playbook: no advertising or hardware moat, just a great tech and user experience. Their mission-driven focus is akin to being religious about the user-centric approach to the new internet – aligning perfectly with Web3’s consumer and developer-led revolution.