Ivan Soto-Wright: Yeah, well, I think from our side, it’s just constant. We have this word inside of MoonPay called Kaizen, which is continuous improvement. It’s these 1 % incremental improvements that you make every single day. You do that over a year, and that’s a 3 ,000 % improvement. So we’re constantly learning from our users. The reality is it just takes time. You have to adapt that product. You have to get that feedback. You need to listen to your customers. And obviously, trying to solve some of the biggest pain points for them. Like, it’s not acceptable if you have a high decline rate because you’re getting rejected by your bank. We do things like we prompt the customer based on the six digits of the card number. We could tell them, hey, you could try another payment method. Now we can tell them to try PayPal.
![wp-header-logo-58png - Eric Liboiron La Presse](https://i0.wp.com/ericliboironlapresse.com/wp-content/uploads/2024/09/wp-header-logo-58.png?fit=1200%2C628&ssl=1)