UK Ad Rules Apply to Influencers, Crypto Memes, Regulator Confirms in New Guidance

The guidance is based on the FCA’s promotions regime, which says that a business should not communicate an “invitation or inducement to engage in investment activity” unless the promotion is communicated by an authorized person or a person with an exemption. This includes influencers who are operating in the “course of business, which could mean they are employed or have a commercial interest in posting the communication, the guidance said.