Eric Liboiron La Presse

No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage

With these services, press releases are generally just “syndicated”, meaning that, although they will indeed be published by dozens of news sites, including crypto-focused ones, they’ll often end up published in a non-editorial “backyard” section of the website that gets a lot less eyeballs. The actual content will just be a duplicated version of the original press release, with no editorial review, no analysis, no opinions or unique interpretation of what’s happening. Just a sponsored labeled press release, with a regulatory requirement to disclose that it’s basically just a paid ad, which generates neither the credibility or trust projects are seeking.


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